Internet y Redes Sociales

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers....

In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility"....

A gripping narrative that fuses research, exclusive interviews, and on-the-ground reporting to capture the full inside story of Big Tech’s monomaniacal race to drive engagement—and profits—at all costs....

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year....

A must-listen for anyone interested in podcasting, Everybody Has a Podcast (Except You) shares the keys to success as well as the mistakes to avoid and draws on the vast experiences of three of the funniest and most successful podcasters working today....

The dramatic story of an improbable gang of self-proclaimed “degenerates” who made WallStreetBets into a cultural movement that moved from the fringes of the internet to the center of Wall Street, upending the global financial markets....

Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own....

An invaluable guide to understanding the underlying machinery and technology that grabs our attention—and keeps us coming back by filling us with rage....

You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them....

Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers....

This is a self-help book like no other. Because you are not helping yourself, James Acaster is helping you....

In this book, Ryan goes over his play-by-play actionable steps on how he did it and how easy it is for you to duplicate his timeless strategies. This isn't a book on the latest social media hacks or the latest tricks to gain short-term attention....

Here’s the go-to book for content creators to navigate what it truly means to have a platform: putting yourself out there, letting go of what others think, and claiming the power your authentic self has to offer the world....

Why Social Media Is Ruining Your Life tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world....

We can track our kids’ every move with apps, see their grades within minutes of being posted, and fixate on their digital footprint, anxious that a misstep could cause them to be “canceled” or even jeopardize their admission to college....

How to master Facebook Marketplace, boost your sales, and scale your business, even if you’ve never sold anything online before....

There’s a good reason that YouTube is the leading video platform online, especially for businesses. It’s easy to use, allows for maximum exposure in the search engines, and the audience is readily available....

This revelatory and dramatic history of disinformation traces the rise of secret organized deception operations from the interwar period to contemporary internet troll farms....

Drawing on research and interviews with educators, psychologists, and kids themselves, Raising a Screen-Smart Kid offers practical advice on how parents can help their kids avoid the pitfalls and reap the benefits of the digital age by....

500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more....

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process....