We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Search Results for Narrator: 

Professor Jonah Berger

1-1of1results Previous 1 Next
Sort by
  • How Ideas Spread |  The Great Courses,Jonah Berger

    How Ideas Spread

    • ORIGINAL (5 hrs and 53 mins)
    • By The Great Courses, Jonah Berger
    • Narrated By Professor Jonah Berger
    Overall
    (701)
    Performance
    (618)
    Story
    (622)

    What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

    Fabrizio says: "Great informative content at the cost of a few ads"
1-1of1results Previous 1 Next