The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble, of the Tuck School of Business at Dartmouth, explain where, when, and why reverse innovation is on the rise, and why the implications are so profound — for nations, for companies, and for individuals.
"Localization means fit"