So you want to work in PR? Does the idea of glamorous parties, open bars, and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book nor a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate.
"A MUST for Anyone New to the Field"