For decades, Southwest has been the airline industry's shining performer: the company of choice for travelers, employers, and investors alike. Why? Southwest's leaders know how to lead with love. As Southwest's president, Colleen Barrett, proved, leading with love is the non-stop route to outstanding business performance. Lead with LUV is an extraordinary, wide-ranging conversation between Barrett and Ken Blanchard. Together, they reveal why leading with love is the most powerful way to lead.