The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.
"lengthy and detailed: business or pop-culture?"
The King of the Ferret Leggers and Other True Stories collects journalist Don Katz's most fascinating profiles of people whose lives tell us something about business, adventure, sports, politics, culture, and, in a brilliant, ancillary way, ourselves.
Donald Katz takes us along on his path to physical fitness as he trains for a triathlon under the guidance of his personal sports-performance trainer, Steve Ilg. The Ilgiad is one of the fascinating profiles featured in The King of the Ferret Leggers and Other True Stories by Katz, an audible.com audio exclusive.
"This is a SHORT story."
In this amusing essay, the author tells us of his encounter with Reg Mellor, King of the Ferret Leggers, and describes the bizarre sport of ferret legging. It is the title story in a collection of profiles by award-winning journalist Donald Katz, entitled The King of the Ferret Leggers and Other True Stories.