Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Here's how.
"Prerequisite for Marketing"
Contrary to popular belief, the roots of American country music do not lie solely on southern farms or in mountain hollows. Rather, much of this music recorded before World War II emerged from the bustling cities and towns of the Piedmont South. No group contributed more to the commercialization of early country music than southern factory workers.
This is the story of a young boy hearing strange sounds at home late at night. During a flashlight adventure, he discovers the THINGs, which are magical creatures that are found within the house, making those scary sounds. Going to bed is not so creepy when you know of the THINGs that go bump in the night.
American companies steeling themselves against the threat of terrorism can learn a lot from Israel's experience. Despite facing the constant grim reality of terrorism, the Israeli economy is surprisingly robust. How do businesses in Israel stay viable in a chaotic environment, and how do they rebuild in the wake of destruction?