For many years Ben & Jerry's has donated 7.5 percent of its annual pretax profits to charitable causes -- the highest percentage of any publicly-held company. Yet the company has become an even more powerful agent for social change by embracing a "values-led" business philosophy. Values-led business is based on the idea that business, which has become the most powerful force in society, has to accept responsibility for the welfare of that society and the people in it.
Danny Kelly talks all things Rugby with Ben Cohen, as he lets us into his Sporting Life. The former England Rugby Union player was part of the 2003 team that won the World Cup. After retirement he now focuses his time on the Ben Cohen StandUp Foundation, promoting the awareness of bullying. Find out more on his Sporting Life here.