When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.
Negotiation is always difficult, but for women it can be a minefield of politics and unconscious biases. That's why Dr. Yasmin Davidds, coauthor of Your Own Terms, published by AMACOM, teaches gender-specific negotiation tactics. She leverages traditionally feminine strengths, such as collaboration, to work in women's favor and get them the raises or promotions they're after.