Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately we often base these decisions on assumptions and emotions rather than facts. As a result even our best intentions often lead to ineffective - and sometimes downright harmful - outcomes. How can we do better?
"fascinating data driven approach to altruism"