Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't belong just to geeks designing mobile apps and virtual-reality headsets or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things.
"Lives up to its name"
Businesspeople everywhere are engaging in a dramatic "rethink" of how they lead, work, and get results. In an age of fierce competition and stubborn recession, the status quo just doesn't cut it. But how do you break new ground when there is so much pressure to do things the same way as everyone else?
Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the 21st century: a better way to lead, compete, and succeed. Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or "mavericks", are making waves and growing fast.
"Food for thought"