In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool - one that has been available to us since childhood. Questioning - deeply, imaginatively, "beautifully" - can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
"not for those who know about design thinking..."
Today's education system has deterred students from asking more and more questions by making them focus more on having the right answers. As adults, we continue this way of thinking and shy away from questioning what we see. After studying master innovators like Steve Jobs and Jeff Bazos, Berger realized that what made them so successful is the fact that they kept asking questions. To further succeed in their careers, these creative thinkers went ahead and answered those big questions.
When asked recently to name the one attribute CEOs will need most to succeed in the turbulent times ahead, Michael Dell, the chief executive of Dell, Inc., replied, “I would place my bet on curiosity.”
"The Power of 'Why?' and 'What If?'" is from the July 01, 2016 Business section of The New York Times. It was written by Warren Berger and narrated by Barbara Benjamin-Creel.