In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
"Get the actual book"
Is your company spending too much time on strategy development - with too little to show for it? you listen to nothing else on strategy, you should at least hear these 10 articles.
"marvelous topic and narrator"
Managing people is fraught with challenges - even if you're a seasoned manager. Here's how to handle them. If you listen to nothing else on managing people, you should at least hear these 10 articles.
"repeats itself to much"
Most companies' change initiatives fail. Yours don't have to. If you listen to nothing else on change management, listen to these 10 articles (featuring "Leading Change" by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.
"Awesome researched materials to apply right now"
"A Blue Ocean primer"