Inspired! is the definitive reference guide for developing, launching, and rolling out a new product. Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because entrepreneurs lack the know-how to successfully develop, launch, and roll out products. This audiobook provides expert guidance on how to bring products from concept to shelf.