Change Is Good, You Go First by Tom Feltenstien and Mac Anderson is not your typical business book on implementing change. The 21 stories will inspire you and your team to stop conducting business as usual! This creative audiobook will help you embrace change and realize change can be good!
If you're trying to attract customers who are beyond a 10-minute drive of your business, STOP! Mass marketing is a waste of time and money, and you're missing out on a chance to make bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing, in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing.