Unpick the complexities of our digital world and discover how to live well within it. Over the last decade, through digital media, we have crossed a number of significant thresholds: the interconnection of over half of the world’s adult population through mobile telephony and the internet and the devotion of more than half the waking hours of a western generation to mediated experience.
A timely and informed assessment of the rapidly growing gaming industry that is altering the world around us. Despite the recession, video games continue to break records and command unprecedented amounts of media coverage. The U.S. is the world's biggest video games market and manufacturer, with a market now worth over $20 billion annually in software and hardware sales more than quadruple its size in the mid 1990s.
We're bringing gameplay into more aspects of our lives, spending countless hours - and real money - exploring virtual worlds for imaginary treasures. Why? As Tom Chatfield shows, games are perfectly tuned to dole out rewards that engage the brain and keep us questing for more.
We are in the throes of a revolution, yet most of us are so disorientated by the rapid pace of technological and cultural change that we find it difficult to understand what’s going on. 50 Digital Ideas You Really Need to Know provides a clear path through the confusion and misinformation surrounding those technologies that, for better or for worse, are transforming the world we live in and even the sort of people we are.