Entrancing Rubie tried all her lovable tricks to hold ranchman Guy spellbound - but all she did was smother his ardor. She had her hombre cut out of the herd - till Guy stampeded. One of the most popular settings for romance stories was the old west, where men were men and women were women. As many a swooning damsel could attest, "There's something about a cowboy." The western romance became one of the most popular types of magazines sold during the early and mid-twentieth century.