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Ted Levitt

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  • What Business Are You In? | Ted Levitt

    What Business Are You In?

    • UNABRIDGED (46 mins)
    • By Ted Levitt
    • Narrated By Deaver Brown
    Overall
    (8)
    Performance
    (4)
    Story
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    This Harvard Business Review (HBR) article focuses on Ted Levitt’s classic question, "What Business Are You In?" and what are you doing about it? He provides the classic example of why the Canadian railroads succeeded in the mid-20th century while the American ones faltered. The Canadians identified their business as transportation unlike the Americans who narrowly focused on being railroads.

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