You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and best-selling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be.
"Nothing but a sales pitch"
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company. What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.
Suzanne Bates, author of All the Leader You Can Be, is here to give us a definition of "executive presence". It's something we all want, but it's hard to quantify. Suzanne is here with data to back up just what we should be working on to be the best leader we can be.