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Steve Rivkin

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  • Differentiate or Die | Jack Trout,Steve Rivkin

    Differentiate or Die

    • UNABRIDGED (6 hrs and 18 mins)
    • By Jack Trout, Steve Rivkin
    • Narrated By Patrick Cullen
    Overall
    (169)
    Performance
    (47)
    Story
    (47)

    Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

    George says: "Well presented arguments"
  • The Making of a Name | Steve Rivkin,Fraser Sutherland

    The Making of a Name

    • UNABRIDGED (11 hrs and 45 mins)
    • By Steve Rivkin, Fraser Sutherland
    • Narrated By John Morgan
    Overall
    (7)
    Performance
    (1)
    Story
    (1)

    How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

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