The Invisible Advantage details how any organization can create a culture of innovation - an environment that promotes free thinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment.
Today's business environment demands leapfroggers - those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products - the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish?