Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself. But what many people forget to do is brand their small business. That's a mistake. You see, business branding isn't only for the big guys. Home-based business owners also need to focus on creating a brand that will speak to their customers and forge that ever-important bond between the business and the public.
Let me guess - you're a talented writer who is willing to do whatever it takes to make a full-time living by writing. You've read countless articles and books on the subject, followed the suggestions in them, but you just can't seem to make the income leap. Or you may be a new writer who is convinced that you're missing something, because your own experience isn't matching up to what you've read is possible.
If food excites you as much as it does me, you just might be a foodie. And in today's food-centered world, there is serious money to be made with your passion. Food consumption has really changed in the past decade, and now more than ever, people want to know what's in their food, where it came from and who made it. That's bad news for businesses that mass produce food, but great news for those in the cottage food industry.