What is your story? Who is your audience? How are you telling your story? Robbie Vorhaus, of Vorhaus Communications, says that with good storytelling companies can brand and market themselves to really get attention. Every company has a soul and a story to tell.
Robbie Vorhaus wants you to be a watchmaker, not a timekeeper. A timekeeper may always know what time it is, but if they look away from the clock for one moment, they're not useful anymore. A watchmaker, however, can create a product that will do the job for him or her, and then go on vacation without losing money. The goal is to build skills and a team that make you necessary and still let you step away.