List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.
"Useful straightforward up-to-date knowledge."
It can be nerve racking to make decisions. How will you know if it's the right decision? Sometimes you can't know until it's already too late. Piyanka Jain, in her new book, Behind Every Good Decision, cowritten by Puneet Sharma and published by AMACOM, offers a framework to sort through all the data and make the most informed decision possible.