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Phillip Kotler

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  • Up and Out of Poverty: The Social Marketing Solution | Phillip Kotler,Nancy R. Lee

    Up and Out of Poverty: The Social Marketing Solution

    • UNABRIDGED (8 hrs and 51 mins)
    • By Phillip Kotler, Nancy R. Lee
    • Narrated By Jennifer Van Dyck
    Overall
    (13)
    Performance
    (4)
    Story
    (5)

    In Up and Out of Poverty, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a powerful new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional foreign aid to improved education and job training, economic development to microfinance. They offer crucial new insights into why so many anti-poverty programs fail--and propose a new paradigm that can achieve far better results.

    Hani A. Rahim Menaii says: "Where is the PDF file"
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