What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it? Social psychologist Philip Zimbardo has the answers. He explains how - and the myriad reasons why - we are all susceptible to the lure of "the dark side". Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can make monsters out of decent men and women.
"What Most of Us Would Wish To Deny About Ourselves"
In 2011, Philip Zimbardo gave a TED Talk called "The Demise of Guys," which has been viewed by over 1.8 million people. A TED eBook short followed that chronicled how in record numbers men are flaming out academically and failing socially and sexually with women. This new book is an expansion of that brief polemic based on Zimbardo's observations, research, and the survey that was completed by over 20,000 viewers of the original TED Talk.
"What an eye opener"
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