>Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face — in business, sports, politics, and more — a different way of thinking is required.
"Worth reading "
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
Phil Rosenzweig's new book The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and suggests a more accurate way to think about company performance.
Phil Rosenzweig, a professor of strategy and international business at IMD in Lausanne, Switzerland, writes about how the onetime defense secretary may be posthumously redeemed as an icon of management.
Thomas M. Hout, a visiting professor at the University of Hong Kong's School of Business, and Pankaj Ghemawat, a Professor of Global Strategy at IESE Business School in Barcelona, write about how China may overtake the West as the globe's technology powerhouse.
Unser unternehmerisches Denken beruht über weite Strecken auf falschen Annahmen - logische Irrtürmern und Fehleinschätzungen...