Renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep”, prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more.
Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process.The role of marketing is to help products succeed through a variety of activities: influencing product design, positioning the product and company, conducting market research, promoting the product, and understanding and communicating with customers.
Don't stop innovating once you've invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market!Innovation isn't confined to products: you can bring the same level of creativity to the development process, speeding time to market, reducing development costs, and avoiding bureaucratic delays. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and maximizing profit.
How can you develop plans for marketing that really work? Let the expert authors from FT Press, including Brian Solis and Robert Brunner, present lessons for marketing success.
Here's why design matters more now than ever, what every company can learn from Apple, and a five-step industrial design process that works. One element is among the most important parts of creating a successful consumer technology product: industrial design. It's so powerful that it can impact the emotional bond between product and user. As products become smaller and more personal, they become expressive of who we are.
Innovate: You hear the word, but what does it mean and how can you do it? Let the expert authors from FT Press, including Jim Champy and Robert Brunner, not only define innovation, but teach you how to succeed at it.