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Peter Semmelhack

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  • Social Machines: How to Develop Connected Products That Change Customers' Lives | Peter Semmelhack

    Social Machines: How to Develop Connected Products That Change Customers' Lives

    • UNABRIDGED (5 hrs and 10 mins)
    • By Peter Semmelhack
    • Narrated By Mark Whitten
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    Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets.

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