This special issue of Harvard Business Review, Managing for the Long Term, contains three full-length articles. First, Paul Saffo says the goal of forecasting is not to predict the future but to tell you what you need to know to take meaningful action in the present. Next, Neil Howe and William Straus discuss how tracking generations' marches through time lends order and predictability to long-term trends. Also, Christian Stadler reveals what separates great companies from the merely good.
Hear how the wise consumer of a forecast is not a trusting bystander, but a participant and, above all, a critic. Paul Saffo presents six common sense rules for distinguishing good forecasts from bad - and for developing your own.