Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this audiobook, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If the answers are vague or unknown, customer value is eroding, business is being lost, and it is likely you are unaware of the opportunities that are being lost!
"Indispensble tool! A marketing must have."