Why Quitters Win reveals why Tasler's elegantly simple 3-part Strategic Behavior framework is already driving excellence for everyone from Fortune 500 executives and middle managers to busy moms, small business owners and church leaders. Decades of research in social science and business strategy, as well as Tasler's own findings from surveying the decisions of hundreds of thousands of working adults reveal that the most successful people, teams, and companies are not those with access to the widest variety of opportunities or the steadiest supply of creative ideas. Surprisingly, the opposite is true.
By combining global research with real-world examples of extreme decision-making, Nick Tasler teaches us how to thrive when faced with difficult choices. More than just an audiobook, The Impulse Factor provides a clear understanding of why we make the choices we do - and the tools to turn those decisions into something great.