Brent Adamson, managing director at CEB, Matthew Dixon, executive director at CEB, and Nicholas Toman, research director at CEB, report on how reps can’t sell to savvy customers by adhering to strict processes.
"George E Davis"
To really win customer's loyalty, forget the bells and whistles and just solve their problems.
B2B purchasing has become too complicated. You need to make it easy for your customers to buy.