Comprehensive, hard-won, no-nonsense advice. 100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides, it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience. The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail.