Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprah-s lead. Return to your core values. Level with your customers. Prove that you mean it.
Though their industries might vary, these individuals have all become well-known for their leadership and dedication. Learn more about Captain D. Michael Abrashoff, Fred Wiersema, John Kao, and others.
Wal-Mart. Jet Blue. McDonald's. These names are synonymous with business success. These profiles give insight into how they do it, over and over again.