Though their industries might vary, these individuals have all become well-known for their leadership and dedication. Learn more about Captain D. Michael Abrashoff, Fred Wiersema, John Kao, and others.
Wal-Mart. Jet Blue. McDonald's. These names are synonymous with business success. These profiles give insight into how they do it, over and over again.
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprah-s lead. Return to your core values. Level with your customers. Prove that you mean it.