Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.
"Interesting concepts in a boring presentation"
Toyota has rolled out a new ad campaign for football season. In it, a mother worries about her son being hurt while he plays football for his high school. She tells us that since Toyota did testing on their cars to protect against head injuries, they decided to share their findings with football equipment manufacturers so helmets will be safer as well. So now the mother in the ad be more confident, both in her car and her son's health.