There is perhaps no leadership challenge more daunting than managing creativity - and more urgent than delivering breakthrough innovation. How do you harness some of the most passionate, intelligent people in your organization without stifling them? How do you simultaneously unleash their energy and channel it into something tangible? Lina Echeverría offers seven proven principles through which new ideas come to fruition, from unleashing passion and drive, and embracing productive conflict, to emphasizing excellence and structure while living values that liberate creativity.
"Not good. Sorry."
It takes an understanding culture to foster creativity. Lina Echeverria, author of the new AMACOM book Idea Agent, knows how it feels to fight for creative input. Now that she's in a leadership position, she does her best to make sure her teams don't feel the same aggravation she's experienced. Team members need to know they're safe to vocalize their ideas and, even if those ideas aren't eventually accepted, they feel heard.