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Larry MacDonald

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  • The Bombardier Story: Planes,Trains, and Snowmobiles | Larry MacDonald

    The Bombardier Story: Planes,Trains, and Snowmobiles

    • UNABRIDGED (9 hrs and 31 mins)
    • By Larry MacDonald
    • Narrated By David Gutcheon
    Overall
    (2)
    Performance
    (1)
    Story
    (2)

    Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: He did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place. 'The major player in the United States of the future will be, I believe, Adtranz,' he predicted.

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