A powerful technology for producing change.When we first encountered NLP more than a dozen years ago, we realized it represented a paradigm shift - a completely new way of thinking that makes heightened achievement levels and personal transformation possible.Here's the great reality about NLP: If one person can do something, anyone else can learn how to do it! Now, human excellence can be systematically studied, then reproduced.
"A book about NLP..."
Modern gods and goddesses, remote, revered - and like the pantheon of heroes and heroines of ancient myth - possessing great power tempered with flaws. Now, find within this anthology great tales by gifted and award-winning authors who move superheroes from the four-color panels of comic books to the fantastic pages of fiction, stories that will remind anyone who ever wanted to wear a cape or don a cowl of the extraordinary powers of the imagination!
"Pretentious tired old concepts"
A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.