Drawing inspiration from such sources as the work of M.I.T. social scientist Ed Schein, the film Saving Private Ryan, and his own experiences as a CEO leading companies, McFarland cleverly weaves a story whose practical insights can be put to use immediately. Bounce may be the most indispensable guide to facing challenges ever written.
"Reader and story a perfect fit"
The vast majority of small businesses stay small - and not by choice. Only the most savvy and persistent (a tiny one tenth of one percent) break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor.
"A "must listen" if you are an SMB"
Bounce, by New York Times best-selling author Keith McFarland, is a leadership fable for those wary of fables, a story that rejects pat, heard-it-before advice, and shows how to use challenges to make both yourself and your organization stronger.