Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.
"Interesting subject ... boring book!"
The Pun Also Rises is an authoritative yet playful exploration of a practice that is common, in one form or another, to virtually every language on earth. At once entertaining and educational, this engaging book answers fundamental questions: Just what is a pun, and why do people make them? How did punning impact the development of human language, and how did that drive creativity and progress? And why, after centuries of decline, does the pun still matter?
"Punderful Little Book"
In the late 1990s, John Pollack was working as a Washington speechwriter when, frustrated by the cynicism and hypocrisy on Capitol Hill, he quit his job to pursue a boyhood dream: to build a boat made entirely of wine corks and take it on an epic journey.
"Premise has promise.."