Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business.
"Excellent examples for being Outstanding"
Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things. Be the Best at What Matters Most is about the one essential strategy for those who are or want to be business leaders, entrepreneurs, owners, or managers. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high-quality performance, consistency, and relentless improvement.
"Great for small biz & for personal development"
If you were at the 2004 National Speakers Association convention, you heard one of the most remarkable, innovative, impactful, memorable keynote speeches we've had in many, many years. Joe's "Success Means Letting Go of What USED to Work!" will go down in the annals of NSA history as a presentation people talk about for years.