Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!How many times have you heard: "We all need to be on the same page"? That's the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that "one page" of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.
How can you develop plans for marketing that really work? Let the expert authors from FT Press, including Brian Solis and Robert Brunner, present lessons for marketing success.
Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's.
"one of the best on branding!"