Jim Champy and Dr. Harry Greenspun show how to apply the proven reengineering methodology in health care: throughout physician practices, hospitals, and even entire health systems. You'll meet innovative and visionary leaders who've been successfully reengineering organizations across the entire delivery spectrum and learn powerful lessons for improving quality, reducing costs, and expanding access.
The Honest Tea story: building a company on truth, customer engagement, and total transparency.With truth as its credo, Honest Tea encountered its first test with a new drink called Zero. Labels were at the printer when the partners discovered their sweetener would add 3.5 calories per bottle. Anything below 5 calories can legally be rounded down to 0: No one would need to know. But for Honest Tea, the discrepancy was crucial.
In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for three or more years in a row. These "high velocity" companies range from classic startups to old-line family-run manufacturing businesses; from S.A. Robotics to Stonyfield Farms to MinuteClinic to Shutterfly. Champy uncovers what they share in common and shows how you can do it in your company.
How can you develop plans for marketing that really work? Let the expert authors from FT Press, including Brian Solis and Robert Brunner, present lessons for marketing success.
Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it - with lessons you can apply in your own business. Zipcar is the world's leading car-sharing service. Zipcar's quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.
In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about--and will stay passionate about.
Innovate: You hear the word, but what does it mean and how can you do it? Let the expert authors from FT Press, including Jim Champy and Robert Brunner, not only define innovation, but teach you how to succeed at it.
Jim Champy shows how to reignite business growth by changing your business's frame of reference, expanding its identity, and competing on a newer, larger playing field. Jeffrey Housenbold became CEO of Shutterfly in January 2005. Within two years, he had turned Shutterfly into something much bigger and smarter than an online photofinisher: he'd turned it into an Internet-based social-expression and personal-publishing service.
Give your customers what they really want (and will pay for): simplicity! Bob Parsons is a true believer in making things simple for his customers - even if it means managing extraordinary complexity behind the scenes. At Go Daddy, Parsons' business model relies on the basics: Give customers feature-rich products, low pricing, and great support from real people located on-site and rigorously trained.
Big profits in secondary markets: riding someone else's hot brand to breakthrough success! Every so often, a product or brand is so exciting that it creates a whole subculture of loyal customers avid to buy anything related to it. One man's (or woman's) obsession is another's chance to outsmart the competition. Hot brands create secondary markets for business people agile enough to piggyback on them.
Get outside your airtight cocoon of assumptions, beliefs, and worldviews - and discover your best new opportunities! MinuteClinic's founders were bubble bursters, creative guerrillas who thrive on outsmarting complacent companies in industries that run on tired ideas. Bubble bursters come in all cultural shapes and financial sizes, but share one indispensable trait: They see what others can't, and act on it by applying solid practices everyone else agrees are irrelevant.