Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance. Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility.
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Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally.
The world's number-one corporate presentation consultant teaches seven proven techniques for grabbing your audience from the get-go - and never letting go! Picture your audience at the start of your presentation. Where are their minds? Chances are, not on you. If you were to launch into your presentation at full speed, describing your product, service, or technology, you'd vault ahead of them. Instead, capture them immediately, with an Opening Gambit.
Master the right ways to use animations in business presentations-and avoid animation techniques that can kill your presentation!We've all been in the audiences of far too many presentations that unleash all the bells and whistles of the animation in PowerPoint with a frenetic, pyrotechnic display that challenges a Fourth of July celebration.
Guide your audiences inexorably towards action, by organizing your presentations so audiences can follow them smoothly, and understand how every part fits together!Your job as a presenter is to navigate for your audience: to clarify the relationships among all parts of your story, and make it easy for them to follow. There are proven techniques for sequencing ideas logically to create a lucid and persuasive presentation. These techniques are called Flow Structures.
How to make presentation graphics work for you, not against you or your audience--so you can drive your message home, achieve buy in, and get action! Think about a time when you attended a presentation and the graphics didn’t work. What was the problem? These are the most common answers my clients give: “The graphics were cluttered.” “Too much on the slide.” “The slide looked like an eye chart.” “The slide was a Data Dump…”
Learn the techniques to connect with any kind of audience. Let the expert authors from FT Press, including Jerry Weissman, teach you the strategies to deliver the most effective presentations.