We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Search Results for Author: 

Iain Ellwood

1-1of1results Previous 1 Next
Sort by
  • Marketing for Growth: The Economist | Iain Ellwood

    Marketing for Growth: The Economist

    • UNABRIDGED (7 hrs and 4 mins)
    • By Iain Ellwood
    • Narrated By Karen Cass
    Overall
    (9)
    Performance
    (6)
    Story
    (6)

    Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

1-1of1results Previous 1 Next