This is the story about a fictitious donut factory where all they do is make donuts. The production manager, a curious fellow with an even curious-er name - Mr. Sales Manager, is in charge of collecting the donuts and taking them to his regional manager, who then passes them on to the factory owner. One day Sales Manager's boss came to him with a direct order - "Sales...you have to make more donuts!" In fact they wanted Sales to make twice as many donuts, without adding staff or any other support. (Sound familiar?)
Greg Bennett has been a top sales trainer, consultant, strategist and coach since 1988. He is the author of the book Consultative Closing, which offers simple steps that build sales-client relationships while winning even the toughest sales.