One of the most popular Fortune articles in many years was a cover story called "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field - from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch - are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades.
"An Even-Handed Look At Talent"
In the economy of a few years from now, what will people do better than computers? Technology is rapidly invading fields that it once could not touch, driving cars better than humans do, predicting Supreme Court decisions better than legal experts, packing boxes, identifying faces, scurrying around hospitals delivering medications, all faster, more reliably, less expensively than people. In a world like that, how will we and our children achieve a rising standard of living?
"Humans are underrated"
Why are some people - Tiger Woods, Warren Buffett, Yo-Yo Ma - so incredibly accomplished at what they do, while millions of others in those same fields never become very good? Why are some people so extraordinarily creative and innovative? Why can some continue to perform great at ages when conventional wisdom would deem it impossible? Those are the questions Geoff Colvin set out to answer in Talent is Overrated: What Really Separates World-Class Performers From Everybody Else.
The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth.Colvin's 10 solidly grounded strategies will increase your company's competitiveness and build its long-term value.