In this completely updated and revised edition, Go It Alone provides essential information for anyone who wants to get out of the rat race and work as a free agent or start their own business. From the ins and outs of writing a business plan to how to win customer loyalty, Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for.
Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation: You choose your starting point and your goal, and then just join the dots. It's the only way to make success inevitable.
"Not overly impressed"
Stop working for the man – break free and make sure you’re getting paid what you’re worth Stop slogging away 9 – 5 for a set salary (plus the overtime you inevitably do and don’t get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it.
The Way of the Dog is a self-help classic. It tells the story of failed salesman Derek Stubbins who wanders into a Grimm brothers nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It's the perfect pathway to success.