In this stunning new story of political economy, author Eric Robert Morse examines why the modern system has become so unwieldy and explains what must be done to correct it. His astute analysis and fascinating storytelling take readers on an epic journey, from the dawn of free-market capitalism during the age of exploration, through the industrial revolution and Adam Smith, to the rise of Keynesianism and the dominance of the welfare state....
In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.
"Best objective analysis on the subject"
The 90-Minute Effect explores the subtle manner in which all good stories are molded and shows how we as audience members shape our own lives according to what we see on screen and read in books. Eric Robert Morse examines the patterns in plot structure and character development that arise in all good stories, showing how each example offers its own unique approach to the universal formula.